As the official beer of the Premier League, Guinness wanted to show up on matchdays in a big way. The goal? Create a mobile activation that could tour the UK, drive hype pre-kick-off, and turn passing fans into brand participants.

We designed and delivered a touring Guinness Matchday Roadshow, complete with branded mobile bars, interactive games like Spin to Win and Plinko, and high-impact giveaways.

From Manchester to London, we handled it all: logistics, production, staffing, and merch.

The result? A game day takeover that brought fans together and Guinness to the heart of the action.

Thousands of fans engaged. Branded moments that lived beyond the bar. Seamless execution in multiple major cities. One of Guinness’s most visible and memorable activations of the season.