Guinness EPL Matchday Roadshow

Guinness

Client

Spirits / Brand Activation

Sector

From Manchester to London

Locations

the challenge
As the official beer of the Premier League, Guinness wanted to show up on matchdays in a big way. The goal? Create a mobile activation that could tour the UK, drive hype pre-kick-off, and turn passing fans into brand participants.
our solution
We designed and delivered a touring Guinness Matchday Roadshow, complete with branded mobile bars, interactive games like Spin to Win and Plinko, and high-impact giveaways. From Manchester to London, we handled it all: logistics, production, staffing, and merch.
our solution
We designed and delivered a touring Guinness Matchday Roadshow, complete with branded mobile bars, interactive games like Spin to Win and Plinko, and high-impact giveaways. From Manchester to London, we handled it all: logistics, production, staffing, and merch.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the impact
The result? A game day takeover that brought fans together and Guinness to the heart of the action. Thousands of fans engaged. Branded moments that lived beyond the bar. Seamless execution in multiple major cities. One of Guinness’s most visible and memorable activations of the season.
the impact
The result? A game day takeover that brought fans together and Guinness to the heart of the action. Thousands of fans engaged. Branded moments that lived beyond the bar. Seamless execution in multiple major cities. One of Guinness’s most visible and memorable activations of the season.