Ciroc x Motif Aberdeen

Ciroc

Client

Spirits / Brand Activation

Sector

Aberdeen

Locations

the challenge
Ciroc wanted to show up in this exciting Aberdeen venue with a bang. This brief was to bring in illumination as much as possible and make the brand pop in this fun nightclub space.
our solution
We began by designing a knockout bespoke bar with illumination, mesh panels, shimmer panels and a standout trellis arch back bar. We built on the brand activation with other illuminated elements such as a giant neon, reflective vinyls and some blue plants.
our solution
We began by designing a knockout bespoke bar with illumination, mesh panels, shimmer panels and a standout trellis arch back bar. We built on the brand activation with other illuminated elements such as a giant neon, reflective vinyls and some blue plants.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the impact
We installed an amazing bar that was a highlight of the space. When the lights went down, Ciroc shown bright creating great visibility for the brand and an amazing activation space for the venue.
the impact
We installed an amazing bar that was a highlight of the space. When the lights went down, Ciroc shown bright creating great visibility for the brand and an amazing activation space for the venue.