el Jimador Tequila Truck Roadshow

El Jimador

Client

Spirits / Brand Activation

Sector

London

Locations

the challenge
El Jimador wanted to take tequila on tour, building brand awareness and driving trial through a summer-long roadshow. The aim was to show up in high-footfall, high-energy locations across the UK and deliver a premium experience that brought the brand to life. The brief? Make tequila accessible, exciting, and relevant to a daytime crowd, all while keeping things modular, mobile, and on budget.
our solution
We built out a vibrant tequila truck setup with everything needed for a bold on-the-go brand experience: bar, DJ booth, seating, POS, and playful visuals rooted in el Jimador’s identity. Assets were designed for scale and adaptability, meaning the activation could flex up or down for each site. With sustainability in mind we reused and refreshed elements from previous campaigns, from branded planters and benches to weatherproof parasols and back-of-house structures for storage and crew, adding new layers for this year’s rollout. Our project and production teams kept a tight grip on scheduling, logistics, and stakeholder comms throughout the activation, making sure every install went live smoothly and stayed on-brand.
our solution
We built out a vibrant tequila truck setup with everything needed for a bold on-the-go brand experience: bar, DJ booth, seating, POS, and playful visuals rooted in el Jimador’s identity. Assets were designed for scale and adaptability, meaning the activation could flex up or down for each site. With sustainability in mind we reused and refreshed elements from previous campaigns, from branded planters and benches to weatherproof parasols and back-of-house structures for storage and crew, adding new layers for this year’s rollout. Our project and production teams kept a tight grip on scheduling, logistics, and stakeholder comms throughout the activation, making sure every install went live smoothly and stayed on-brand.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the delivery
To celebrate the artistry of Tequila Herradura, we delivered a bespoke, multi-sensory brand world centered around ‘The Extraordinary.’ The execution featured a custom-engineered horseshoe bar—a nod to the brand’s iconic ‘U’—hand-finished in charred oak and copper. Operating across London’s most prestigious cocktail hubs, the delivery integrated live agave-harvesting demonstrations with an immersive ‘Tequila Terroir’ tasting room. Our team of expert mixologists served over 4,500 signature ‘Horseshoe Margaritas,’ while a synchronized lighting and soundscape mirrored the atmospheric energy of the Hacienda San José del Refugio. From complex logistical site-builds to precision guest-flow management, the delivery was a seamless blend of heritage and modern luxury.
the impact
We delivered a standout experience that resonated with a daytime audience, showing tequila in a whole new light. The campaign helped the brand show up where it mattered and left a lasting impression on both customers and partners.
the impact
We delivered a standout experience that resonated with a daytime audience, showing tequila in a whole new light. The campaign helped the brand show up where it mattered and left a lasting impression on both customers and partners.