Brief: Design, manufacture and install vinyl graphics, LED illuminated letter signage, clothing, menus, menu boards and general printing.

Strategy: The location of this pop-up bar was in the centre of Edinburgh, above the train station and next to the main street in the city. The sign needed to be visible from the road when travelling by bus or tram as well as by pedestrians, so it needed to be manufactured with legs to elevate it and it needed to be illuminated to be seen at night. The vinyl graphics needed to be funky and related to seafood to make it clear that seafood would be served. The colour blue was used for all clothing and print to tie in with the sea theme.