Smirnoff needed to make a bold brand statement at one of the UK’s most iconic festivals; Parklife.

As the first stop on its summer roadshow, this activation had to do more than just serve drinks. It had to turn heads, draw crowds, and deliver a high-impact, high-volume brand experience that felt unmistakably Smirnoff from every angle.

We took things up a level, literally, with a two-storey container bar build that made Smirnoff the standout serve on site.

From design and planning to production, logistics and live delivery, we handled the entire end-to-end process.

Our creative and production teams worked together to bring Smirnoff’s iconic branding to life across the structure, ensuring maximum visibility and punchy impact across both tiers.

A double-decker Smirnoff bar that delivered endless pours and unmissable presence.

The activation helped kick off Smirnoff’s summer festival circuit in style; combining strong branding, high-volume service, and standout creative to leave a lasting impression on thousands of festival-goers.