El Jimador wanted to take tequila on tour, building brand awareness and driving trial through a summer-long roadshow.

The aim was to show up in high-footfall, high-energy locations across the UK and deliver a premium experience that brought the brand to life.

The brief? Make tequila accessible, exciting, and relevant to a daytime crowd, all while keeping things modular, mobile, and on budget.

We built out a vibrant tequila truck setup with everything needed for a bold on-the-go brand experience: bar, DJ booth, seating, POS, and playful visuals rooted in el Jimador’s identity.

Assets were designed for scale and adaptability, meaning the activation could flex up or down for each site.

With sustainability in mind we reused and refreshed elements from previous campaigns, from branded planters and benches to weatherproof parasols and back-of-house structures for storage and crew, adding new layers for this year’s rollout.

Our project and production teams kept a tight grip on scheduling, logistics, and stakeholder comms throughout the activation, making sure every install went live smoothly and stayed on-brand.