Casamigos wanted to take Halloween in Ireland to the next level with a bold, immersive Haunted House of Friends takeover across three iconic venues: House Dublin, Jimmy Rabbitte’s, and The Front Door Galway.
The challenge? Create three unique experiences that felt true to each venue’s personality while delivering one cohesive, unmistakably Casamigos brand moment.
We led the full end-to-end process, concept, creative, production and install, transforming every space into a multi-layered Halloween experience.
Across all three venues, we delivered:
- Bespoke coffin glorifiers, spooky props and interactive touchpoints that elevated bars and bottle displays.
- Immersive entrances, eerie photo moments and fully dressed interiors, wrapped in teal lighting, webs, skeletons and atmospheric decor.
- Consistent Casamigos branding, tailored to each venue’s style without losing the campaign identity.
From the tarot snug at Jimmy Rabbitte’s, to the fully transformed garden bar at House Dublin, and the tombstone Spin-to-Win moment at The Front Door, every activation was built to surprise, delight and get people talking.
Three venues. One cohesive brand world.
Each space delivered a standout Halloween experience that guests engaged with, shared, and remembered, all while staying uniquely authentic to its location.
The campaign showcased Casamigos at its boldest, brought the Haunted House of Friends theme to life across Ireland, and proved exactly what we do best: big ideas, smart execution, and unforgettable experiences from start to finish.